Videomag S.r.l. was founded in Milan in 2005 by a group of communication and marketing professionals. It has now become a leading company in the sector of video communication through its main product, INPHARMA, specific for Chemist shops.
THE METHOD
In Videomag we carry out continuous research, which is then applied to the product.
There is always a better way to communicate a message and we achieve that through a number of techniques and instruments of communication, perception and experience, that is able to guide the consumer towards: purchasing. All this without leaving anything to chance.
The cool, versatile animated graphics, coupled with simple, explanatory messages, afford visibility to products and services, which would otherwise be less visible, thus increasing sales and building customer loyalty.
The programmes are built up following a logic of “message consolidation” through proper combinations of different video typologies.
The video communication system, devised by Videomag, is called “integrated” since it adapts (for the visual system), the communication of marketing operations that are normally carried out on paper.
- It is a direct method which affects the consumer while he is purchasing, precisely when he is more willing to accept advice on a product
- With a single instrument, many messages may be transmitted, as for example: opening hours, customer services, theme events, new products, promotions underway, advice, video-courses, etc.
- Through the QuasarDelivery platform, updating of information is extremely fast and may be personalised according to the sales point
- Action in the video attracts attention from customers, much more than a poster or an advertising leaflet could ever do
- It also has a high frequency of communication
- It offers support to the client, thus reinforcing the image of professionalism of the sales point
